I wonder about the psychology behind what I just did…
An artist I respect and adore offers a new song (and a great one, at that) – absolutely free – to her fans, because she CAN. I pay $ for said free track, because I CAN (not because I have to).
Then I go buy an awesome new album,* and pay more than the suggested price, because I CAN (not because I have to).
That’s not hypothetical (I bet you already know…), it just happened.
And I’m not telling you all just so I can brag about my awesome new music (OK well, a bit), or how fabulously wealthy I must be in order to participate in such frivolity (y’all know I’m poor), or to try and earn some sort of indie/hipster street cred (don’t want it).
It’s to make a point, actually.
(all together now: “Oooohhhh….!”)
It’s the wave of the future, you guys. Would I ever walk into Wal-Mart (literally) or iTunes (hypothetically) and say, “What’s that? This delightful album is $6.66? Well that hardly seems fair! Here is $12 instead!”
Only if I were a crazy sillyperson.
But when I can more-or-less give it to the artist(s) directly? When I can do my small part to further an industry and support peoples’ creative drive? When I know that more than a few pennies of the fee will actually go to the artists, without whom that awesome music wouldn’t exist? When I can make a small gesture to thank them for sharing their talents? When it’s as easy as a couple clicks in PayPal?
You bet your sweet patootie, I’m all over that shit.
BECAUSE I CAN.
(And you should too – if you wanna).
It’s either a brilliant marketing strategy, or I just participated in something Very Good.
*which may or may not be related to singer of the aforementioned track. I dunno. 😛